Titleist Golf mission is to serve the needs of the serious and recreational golfer with value added products and services that have a competitive advantage worldwide. Titleist shall be a Product/Market Driven Company, local market responsive, but organized around centralized product development and supply systems. Be global but think local. Titleist is committed to satisfy golfers with golf products of superior performance and quality. The Titleist culture will be one of challenging up and supporting down. Recognizing that the ultimate competitive advantage is an environment that utilizes and develops the creative energies of all associates, our objective will be to develop goal directed work teams empowered to anticipate and respond to changing consumer/market conditions. Destiny is not a matter of chance. Destiny is a matter of choice. Titleist Golf Technology Technology has always served as the critical driver to the Titleist Golf. Through investments in Research and Development and the application of innovative manufacturing ideas, Titleist Golf will continue to deliver the most technologically advanced golf equipment in the game. You can take a look at some of the many ways that Titleist Golf continues to advance itself as a technological leader in the game of golf.
The data generated in through TLM testing provides an accurate fingerprint of a golfers swing. The TLM allows a golfer to use his or her own equipment, hitting shots outdoors on real grass and under normal course conditions. As the golfer hits shots, the TLM captures and averages each shots launch conditions. At the end of a test session, the launch condition values can be compared to predetermined optimum ranges based on the players ball speed. Based on the results of the test, equipment changes can be recommended that will optimize the players potential within the confines of his current swing. Any change in equipment or swing can have a profound, and many times beneficial impact on performance. Since the first outdoor-capable electronic TLM was developed in 1991, Titleist Golf has accumulated launch condition data on tens of thousands golfers worldwide. The scope of this sample spans the entire range of the golfing population from the PGA Tour player to the recreational golfer. The database created by this volume of testing has produced a unique and powerful tool for the analysis of player types. Although it is common knowledge that differences exist between the professional game and the recreational player, TLM technology provides Titleist Golf scientists a method to quantify those differences and produce golf products that better address the needs of specific groups of players. Launch condition data has been analyzed statistically, comparing trends and relationships between golf ball direction, speed and spin rate. Though not the only factors affecting the flight of the ball, they are the only ones specifically determined by a golfer and his or her equipment. For any players speed (or more specifically its resultant ball velocity), a spin rate and launch angle combination exists that will maximize that players distance. Ball velocity is the initial speed at which the golf ball leaves the tee. This variable is highly dependent on a players physiology and technique, and can be modified somewhat through proper equipment optimization. A typical male PGA Tour player has an initial ball velocity of approximately 160 MPH with his driver. In comparison, a typical male recreational golfer may only generate a ball velocity of 130 MPH, about the same velocity as a PGA Tour players 5 iron! Once a golfers ball velocity is determined, emphasis is turned to optimizing the shot's trajectory and distance by modifying the golf ball's initial direction and spin rate. This optimization process happens through the proper club, shaft and golf ball selections. Spin rate is the amount of rotation that a golf ball has when it leaves the tee. The component of spin most often quoted is backspin, which is the measurement of a golf balls rotation in the horizontal axis perpendicular to the target line. Another component of total spin rate is sidespin, which creates draws and fades, as well as the dreaded hooks and slices. Although many recreational players regard sidespin as a negative byproduct of a bad swing, most accomplished players require equipment that will allow them to shape the trajectory of a shot. In reality, a golf shot has no separate backspin and sidespin components, but rather one spin rate and an axis of rotation, similar to the banking angle of an airplane. Initial direction is the vector in which the golf ball leaves the tee. Launch angle is the angle at which the golf ball leaves the tee relative to the ground. Along with the push/pull angle (the left/right direction of the ball), the launch angle gives the drive its initial direction. After leaving the clubface on its initial direction, a golf balls spin rate and speed combine to generate aerodynamic lift that work with the ball's dimple design and the surrounding atmospheric conditions to determine the trajectory of the shot. Lift creates the upward curve that many players see in their shot shape. The greater the ball speed or spin rate, the greater the lift force. A proper amount of lift force results in an optimized trajectory that will maximize the distance for a given ball speed. Excessive lift, on the other hand, creates a shot that balloons, climbing excessively and costing the player significant distance. This fault is most commonly observed in hard-hitting amateurs using equipment poorly fit to their game. Proper golf club and ball selection usually helps these players to flatten their trajectory, improving their distance significantly. The opposite can also be true. Many players with slow swing speeds do not generate enough lift force for the ball to experience positive lift. This group of players never sees any upward climb in their trajectory. Instead, their trajectory shape is usually low and flat, commonly referred to as a ballistic trajectory. For these players, a greater portion of their overall distance is often obtained through roll. Obviously, this player requires a golf club and ball selection completely different from the high lift player profile. By fitting the low lift player with equipment to produce more lift, the result is a more optimized trajectory for greater distance for the low swing speed player. Based on the wide variety of launch conditions that exist within the golfing population, no one golf ball or golf club can claim to be the longest or most accurate for everyone. However, once a golfers launch conditions are known, there certainly exists a combination of golf ball and club that can optimize his game. The TLM provides the Titleist Golf Research and Development team with a precise tool for designing the perfect equipment selections for a wide range of golfer profiles. Whether used for equipment design, fit optimization, or a survey of the launch conditions of golfers worldwide, the Titleist Golf Launch Monitor stands alone as the #1 Tool in Golf. We refer our visitors to only the best and most trusted Golf Supplier on the internet today. The GolfSmith Golf Store is the place and nobody can beat their low prices. Most Titleist Golf Products are at least 25% off retail.
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Titleist Golf Titanium 983K Driver The Titleist Golf 983K driver features a 365cc full pear profile. The larger head size compared to the 983E, produces a moderate launch angle and higher moment of inertia for playability. The slightly heel-biased internal weighting and deeper CG produce a moderate spin rate and an easy-to-square face. The result is a highly playable driver with an ideal initial trajectory, and long downrange flight.
Titleist 983 drivers are a successful blend of technology, engineering, and design craftsmanship. Using state-of-the-art CAD technology our engineers created an optimal weight distribution and Center of Gravity location. The result is a line of drivers with superior launch performance, optimum downrange ball flight and maximum distance.
The Titleist Golf Titanium 983E driver is best for high speed players who need reduced spin for optimum performance. The slightly shallower front-to-back profile produces a flatter initial launch angle. The neutral internal weighting and slightly lower and forward CG location promote a boring trajectory and low spin.
The 980F fairway's slightly lower launch and spin rate produces a flatter trajectory to benefit stronger or higher ball speed players seeking trajectory control. The club's neutral weight bias results in a neutral flight tendency while the continuous sole radius improves playability and reduces ground interference.
The 980F Strong features a slightly smaller profile and a deeper face compared to the 980F for a lower launch and reduced spin producing a flatter trajectory. The 980F Strong benefits the stronger or higher ball speed player seeking trajectory control.
Titleist Golf Forged 690-CB Irons The Forged 690.CB irons provide playability and flighted performance through a progressive weight shelf design. Low weighted long irons are easier to hit and fly with a higher trajectory. Neutral weighting in the mid irons provides conventional trajectory. Traditionally shaped, higher weighted short irons are easy to knock down. A slightly wider sole with a blunted leading edge, moderate camber and a strong bounce angle asset provide outstanding performance in a variety of turf conditions.
Forged from 1025 mild carbon steel with a bright chrome finish and traditional black paintfill, the Forged 690.CB irons provide classic good looks, solid feel and outstanding playability. The standard shaft option for the Forged 690.CB irons is the Dynamic Gold Taper Tip Steel shaft with S300 flex.
The Forged 690.MB is a modern high performance muscle back forged iron. The slightly longer and deeper blade provides a sleek yet classic look, while the lower muscle position in the back and minimal progressive offset provide traditional performance with better playability.
The thin sole features moderate camber and the ideal bounce angle to make the club glide through the turf. A special sole entry angle provides consistent leading edge shape and performance. Forged from high quality 1025 mild carbon steel, with classic nickel chrome plating, the 690.MB provides great looks, solid feel, and shot shaping performance.
Titleist Golf Vokey Black Nickel Wedge The Black Nickel finish, available on all 200 Series Vokey Wedges, is a special colored chrome plating. The Black Nickel finish offers the same durability and rust protection as the Vokey Chrome finish as well as the same soft, solid feel. Dynamic Gold S300 is the stock shaft on all pitching and gap wedges and the Dynamic Gold S200 is stock shaft for the sand and lob wedges. Titleist Golf Vokey Chrome Wedge All 200 and 400 Series Vokey Design wedges are available in the original, chrome finish. The traditional chrome plating provides a classic look, soft, solid feel as well as rust protection. Dynamic Gold S300 is the stock shaft on all pitching and gap wedges and the Dynamic Gold S200 is stock shaft for the sand and lob wedges. Titleist Golf Vokey Oil Can Wedge All 200 Series Vokey Design Wedges are available in the Oil Can finish, a specially heat treated oxide treatment. Each Oil Can wedge is unique looking due to a heat oxide treatment. This process provides a non-glare appearance as well as a very soft feeling wedge. Over time, the Oil Can finish will wear resulting in a raw wedge. Dynamic Gold S300 is the stock shaft on all pitching and gap wedges and the Dynamic Gold S200 is stock shaft for the sand and lob wedges. Titleist Golf Vokey Special Grind Wedge The Vokey Special Grind 60M wedge features a 200 Series profile with 60 degrees of loft, 10 degrees of bounce, and a versatile sole design for a wide range of conditions. The wide, crescent shaped bounce surface provides stability through the turf and sand allowing the clubhead to maintain its path without digging or skipping. The heel, toe and trailing edge relief allows for versatile shotmaking. The Vokey 60M features standard Vokey lob wedge specifications with a Dynamic Gold S200 wedge shaft and special limited edition rubber grip. Available in stock specifications only.
Titleist Golf Scotty Cameron Studio Design Born in the Cameron Putter Studio, the Studio Designs are a classically styled line of thin flange and blade putters with a workshop-crafted look and feel. Studio Design putters are distinguished by a high polish, black pearl finish for a soft, solid feel. The dancing Cameron logo and an attractive paint fill scheme distinctly emblazon all Studio Design putters. All Studio Design putters come with the popular Studio Design grip and screaming yellow headcover with pivot tool. Titleist Golf Scotty Cameron Studio Stainless All Studio Stainless putters are milled from a billet of soft 303-stainless steel for a distinct sound, solid feel and greater durability. The draft sole design with negative bounce ensures that the head never sits closed when placed in playing position. These putters are distinguished by their bright silver, satin buff finish, unique sole graphics and come with the popular Studio Design grip and atomic red headcover with pivot tool. Titleist Golf Scotty Futura Scotty combined a milled aluminum face and frame structure with a very deep semi-circular back weight made of steel. The result is a dramatically deep center of gravity for unmatched balance, stability, forgiveness and roll. The shaft insertion point has been moved behind the face, closer to the center of gravity, allowing the player to easily create a more flowing back stroke and the proper swing path. On the forward stroke the deep backweight helps the putter track dead square, producing putts that roll directly on the intended line. The Futura shaft bends forward from its mounting point for a straight, no-offset appearance at address. Combined with the T shaped frame, the putter points and shoots like no other. Titleist Golf Scotty Red X Putters The Red X putter is a clean and simple mallet with sophisticated performance features. The refined appearance properly frames the ball at address, with the center sightline located at the true sweetspot. The putter features a simple single bend shaft design with 1/4 toe hang to provide ideal toe flow throughout the putting stroke. A light mist finish reduces any glare and the cosmetically attractive industrial machined sole plate complements the red Baby T grip and new black and red Red X headcover. We refer our visitors to only the best and most trusted Golf Supplier on the internet today. The GolfSmith Golf Store is the place and nobody can beat their low prices. Most Titleist Golf Products are at least 25% off retail. The GolfSmith Golf Store for Titleist Golf Products Email Us Here Dave and Maggie Return To Golf Pro Shop
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