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Relying on strengths in wood crafting, the Yoneyama Company evolved into manufacturing badminton racquets in 1957 under other brand names.

In 1961, the first (Yoneyama) brand badminton racquet was introduced. Two years later, Yoneyama Trading, Ltd., was established in Tokyo to distribute the racquets internationally.

The companys commitment to innovation attracted significant attention in 1969 when Yoneyama introduced the worlds first aluminum badminton racquet, the Number 700. Today, Yonex is the leading distributor worldwide of badminton racquets with over 80% of competitive players using the equipment.

In 1969, Yoneyama Company diversified into the tennis racquet industry.

In 1973, the companys new (YY) logo, the blue and green color combinations, were introduced and soon were a familiar sight on badminton and tennis courts around the globe. One year later, the company and brand name was changed to Yonex.

In 1978, the worlds first ultra light badminton racquet, Carbonex 8, was introduced. That year, it won the All England Badminton Championship.

The Yonex commitment to innovation brought exciting changes to tennis racquet manufacturing with the introduction of the R-series in 1980. The R-1 was the worlds first square or isometric tennis racquet and the super light R-7 was the first tennis racquet to win both the French Open and Wimbledon.

Following the successful use of lightweight materials to build racquets, Yonex Golf began to explore similar applications in golf clubs. For example, graphite applications, in both shafts and club heads, lightens the overall club weight, thereby increasing club head speed, resulting in more distance. In 1982, Yonex Golf decided to introduce the worlds first all-graphite head driver, the Carbonex II. This was followed by the first graphite headed iron, aptly named the Carboniron.

The Yonex Corporation was established in the United States as a subsidiary of Yonex Company, Ltd., and become fully operational in July, 1983. It is headquartered in Torrance, California.

In 1984, Yonex became the exclusive sponsor of the All England Badminton Championships. Prince Edward honored the tournament with his presence in 1987.

In 1989, Yonex launched the A.D.X. Widebody golf club line, the first manufacturer to feature widebody club heads. In that same year, an A.D.X. driver made the Guinness Book of World Records when it was used to hit a 412 yard drive, the longest drive ever in a PGA sanctioned event.

In 1990, Yonex signed tennis star Monica Seles, the latest of many world class players to endorse Yonex racquets. With Yonex, Monica became the youngest woman player to achieve a World Number 1 Ranking and has won numerous Grand Slam titles.

In 1991, Yonex Golf introduced the Yonex Golf Long Drive Team. This elite group of golfers is well known for its extremely long drive abilities and have all at one time or another been world record holders, U.S. National Long Drive Champions or finalists.

In 1992, building on the success of the isometric design in tennis, Yonex introduced the worlds first isometric widebody badminton racquet, the (Isometric 500).

In August 1992, Yonex was present on two fronts as badminton entered the Olympic era. On the courts, Yonex players won every gold and silver medal awarded. In addition, Yonex was the official equipment supplier to the Olympic Games in Barcelona.

Following up on Yonex exceptional results at the Barcelona Olympics, Yonex became the title sponsor of the U.S. Open Badminton Championships from 1993 through 1995.

In October 1994, Yonex, utilizing an entirely new production technique titled Inner Pressure Molding, introduced the Yonex Golf Super A.D.X. driver and fairway woods. The 300cc Super A.D.X. driver achieved instant success when it was used to win the 1994 U.S. Open Long Drive Championship.

In 1994, Yonex became a listed company on the Tokyo Stock Exchange.

Yonex signed a racket contract with a 14-year-old tennis prodigy, Martina Hingis.

In July 1995, Yonex introduced its line of Super A.D.X. irons, combining graphite and steel in a unique hybrid club, and featuring the thinnest steel face on the market. The senior and ladies models featured ultra lightweight graphite shafts weighing 1.8 ounces, the lightest in the industry.

Yonex introduced the first Graphite Composite Snow Board at Japanese market.

In 1996, Yonex was named an official licensee of the Atlanta Centennial Olympic Games and was also named the Games official Badminton Equipment Supplier. In competition, players competing with Yonex racquets, footwear and clothing captured every Gold, every Silver and all but one of the Bronze medals awarded in badminton, reconfirming Yonex dominant position in the sport.

In 1996, Yonex Teradomari Country Club was officially opened in Japan.

In 1996, Yonex Golf introduced its first-ever metal driver, the Super A.D.X. Titanium. The titanium driver began the next technological phase, which took Yonex Golf to the next level in product development, initiating a return to prominence among distance conscious golfers. Followed by the introduction of the Super A.D.X. Titanium Hybrid irons, Yonex Golf now has a complete set of irons and woods for golfers of all levels.

In 1996, Monica Seles maintained her undefeated record at the Australian Open as she captured the ladies singles title using the Yonex SRQ-500 Long.

Also, in 1996, the Wimbledon mens singles final was an all-Yonex event with Richard Krajicek becoming the champion, using the new Super RD-tour. Meanwhile up and coming Yonex star, 15-year-old Martina Hingis, became the youngest ever Wimbledon Champion as she won the ladies doubles title.

In January 1997, Yonex Golf complements the titanium line with the introduction of the Super A.D.X. Titanium Senior woods and irons.

In early 1997, 16-year-old Martina Hingis wins the Australian Open with the Pro RD 70-Long and moves to Number 1 in the world rankings, following in the footsteps of fellow Yonex player Monica Seles. At 16 years, 6 months, she became the youngest player to achieve number one world ranking status.

In 1997, Minoru Yoneyama, founder of Yonex, became Chairman of Yonex Group and appointed Kosaku Yoneyama as new President of Yonex Golf.

The company introduced the Yonex Golf Pendulum Power System (P.P.S.) to its line of titanium woods and irons, resulting in a shaft 30% lighter than standard graphite shafts.

In 1997, Yonex staff member, Scott Hoch, was named to the Ryder Cup Team. He also won the Greater Milwaukee Open, the eighth PGA Tour win of his professional career.

In November 1997, Scott Hoch signed a multi-year extension to play Yonex golf equipment. In 1998, Scott enters his tenth year with the company.

In 1998, the Yonex Golf Sports Development Foundation was established to support all levels of youth, high school, and university sports development and education. This was established as a non-profit foundation.

At the 1998 PGA Show in Orlando, Yonex Golf introduced stainless steel woods and irons with P.P.S. shaft technology, the Super A.D.X. 200 line.

March 1998 marked the first time in Yonex history that Yonex had world ranked Number 1 tennis players for both men and ladies with Marcelo Rios and Martina Hingis.

In 1998, Chairman Minoru Yoneyama received the Vince Lombardi Award from the Boy Scouts of America-Los Angeles for continuous contribution to youth education through sports.

Yonex signed a Tennis Racket Contract with young Australian Lleyton Hewitt. In January 1999, Martina Hingis won her third consecutive Australian Open title for both singles and doubles using Yonex racket.

In 1999, Yonex Golf became Title Sponsor of Japanese Ladies Pro Golf Association Event at Yonex Teradomari Country Club. The event was named Yonex Golf Ladies Open.

In March 1999, Chairman Minoru Yoneyama received the Special Meritorious Award from Badminton Association of England, for his continuous support to All England Badminton Championship. This award was handed to Chairman Minoru Yoneyama from Prince Andrew, at the sight of the 100th All England Badminton Championship.

In 2000, Yonex became the Official Badminton Equipment Supplier of the 2000 Sydney Olympics. At the Sydney Olympics, YONEX racket won Gold, Silver and Bronze medals.

Yonex introduced the first Walking Shoes using a new shock absorbing material named Power Cushion, for the Japanese Market.

In 2000, YONEX signed Monica Seles to a full contract including Tennis Racket, Shoes, and Apparel.

In 2000, Yonex Golf introduced the first V-mass series of golf clubs. The V-mass 250 featured metal head wood clubs with strategic Tungsten Weight Balance. The V-mass 250 reconfirmed Yonex Golf commitment to long distance through superlative technology.

In 2001, Lleyton Hewitt won The U.S. Open and became the youngest number one player of the history at the end of the year.

In 2001, Yonex Golf introduced the Cyberstar 3000 in Japan with strategic Tungsten Weight Balance. Although, this club was non-conforming with USGA Rules, it became the hottest selling driver in Japan.

In 2001, Yonex Golf introduced the new V-mass 350, titanium head wood. This new golf club conforms to USGA Rules. Concurrently, the V-mass 350 iron was launched featuring a strategic Tungsten Weight Balanced cavity back.

The V-mass 350 features the proprietary UL-Titanium composite graphite shaft, which generates more club head speed. The Yonex Golf V-mass 350 driver was chosen as Best of the Best Drivers by Rankmark in 2001.

In 2001, Scott Hoch won two PGA Tournaments using the Yonex Golf V-mass 350 Driver. Scott Hoch now holds the PGA Tours record for Career Top 10 Finishes. By virtue of his best year ever, Scott was selected to the 2001 Ryder Cup Team.

Chairman Minoru Yoneyama was decorated by the Japanese Government for his contribution through sports.

In 2002, Yonex Golf introduced the new V-mass 350 Plus Driver with a 330cc Titanium head and the Yonex Golf V-mass 400 Driver with 400cc Titanium head featuring High Power-Wave Face which creates extra power, distance, and larger impact sweet zone. And like the Yonex Golf V-mass 350 driver in 2001, the Yonex Golf V-mass 350 Plus driver has been chosen as Best of the Best Drivers by Rankmark in 2002.

2001 marked the 55th anniversary of the founding of the Yoneyama Company. Today, Yonex Golf is a successful global company with its corporate headquarters located in Tokyo, Japan. Subsidiary companies operate around the world including the United States, the United Kingdom, Germany, Canada, Taiwan and Hong Kong. Yonex Golf continues to be driven to produce the most technologically advanced sports equipment to benefit and enable players at every level to play their sport at a higher level.

At the beginning of 2003, Yonex Golf re-signs Scott Hoch to a new multi-year Tour player endorsement contract. And in dramatic fashion as the 2003 PGA Tour tournament season makes its swing through Florida, Scott Hoch wins the Ford Championship at Doral for his 11th PGA Tour victory.

2003 marks a milestone in Yonex Golf technology-rich corporate history. Yonex Golf re-establishes itself as the pre-eminent industry leader in graphite technology with the introduction of the Cyberstar Powerbrid driver. Yonex Golf becomes the first in the United States golf market to introduce a successful hybrid club head design in drivers. This groundbreaking design features a high-performance combination of a full graphite/composite crown and titanium body and clubface.

In January 2004, Yonex Golf signs Colin Montgomerie to a multi-year International Tour player endorsement contract. Colin Montgomerie is not only a 7-time European Tour Order of Merit winner. He has also amassed 32 career victories worldwide, including 27 wins on the European Tour, has been a member of 6 European Ryder Cup teams, and captained the GB and Ireland team in the Seve Trophy in 2000, 2002 and 2003. And in dramatic comeback fashion, Monty wins the 2004 Caltex Masters presented by Carlsberg, Singapore for his 33rd career International win.

April 2004, Yonex Golf expands the Cyberstar PowerBrid product line with the introduction of the Cyberstar PowerBrid Fairway Wood. Available in 3, 5, and 7 woods (plus a 9 wood in Ladies), the Cyberstar PowerBrid leverages the high-performance combination of a full graphite/composite crown and stainless steel body and clubface.

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Lets look at the Yonex Golf Products.

Features:
: Stainless steel face, sole and body.
: Muscle Power Face technology.
: Thicker central power zone generates power.
: Provides superior distance without sacrificing accuracy.
: High tensile graphite crown reduces overall head weight.
: The power of graphite with the distance of stainless steel.
: Strategic tungsten insert in sole to lower center of gravity.
: Helps square the face at impact to reduce slicing.
: Yonex Crossline style rubber grip.